Peel Strategic Founder Jay Fuller, Co-founded and operated Chicago beverage catering company, CraftYours. Overseeing all business operations, Jay generated retainer clients with Bozzuto Property Management, Lincoln Properties, and Saks Fifth Avenue.
Simultaneously, Jay leveraged CraftYours platform as an experiential beverage company into partnerships with beverage brands Corazon, Wheatley Vodka, Koval, and Jameson. Leading to sponsored events and brand activations as an additional business revenue extension. CraftYours grew 4.5x in sales from years 2-3 and then doubled the following, before selling its book of business.