FLXCUF

FLXCUF is a product created that I created. It's a men’s accessory designed to hold dress shirt sleeves in place with one (clean) fold. From product design to branding, I developed and grew FLXCUF in the men's fashion space over the course of 6 years.

Without a marketing budget, channel and drop shipping partnerships with Men's Health Box, Ties.com, SuitShop, GuapBox, and Touch of Modern were leveraged for an additional $58K ($9.99 MSRP) in revenue outside of DTC sales. These Grassroots strategies created brand recognition and credibility, that prompted retail placement with Mugsy Jeans and The Groomsman Suit storefronts. "The Fold, That Holds" was also featured in Men's Health and TheChive.

Ultimately, FLXCUF grew over 160% and I eventually sold it to the Million Dollar Collar brand, still operating under the same name.