FLXCUF

FLXCUF

 

FLXCUF is a previous brand created by Peel Strategic Founder Jay Fuller. It's a men’s accessory designed to hold dress shirt sleeves in place. Without a marketing budget, Jay identified product placement opportunities on platforms such as Touch of Modern, The Grommet, and subscription boxes such as Men’s Health.

 

These grassroots strategies and partnerships led to a low-cost and expanded customer reach. Ultimately, FLXCUF grew over 160% during course of three years. FLXCUF has since been acquired by another menswear brand still operating under the same name